Creativity and Productivity

Introductionin the environment are increasing day by Mbtkrv creative and innovative group or an individual struggling with the problems identified and the solutions they Myjvynd .Vtaly grown to be the Gvhrkhdadady .Mg creativity is inherent in human existence has been deposited . Manifestation of the divine creation of man ( Motahari ). Creativity in all areas of life and health for the mind and spirit is essential . If people are caught up in today's world order will be destroyed repetitive and mechanical . Most civilizations that have been destroyed , not only by external threats, but mainly due to the decline of creativity has been repeated and repeated . ( Creativity . Amiri 1386 .) Can be confidently claimed that none of the complex human problems would be solved at any place and any time Bvdmgr Btvanndba the people that are constantly being developed to treat realities faced by the creative ( Bohm 0.1998 ). Vasas of fact , developing creativity . Despite a long history of innovation in the organization of human life due to the recent dramatic changes in the speed of technology ,

global competition , and continued economic uncertainty have discovered that a key source of competitive environment and the survival of the environment in which creativity Drmhsvlat form new ideas and services appear to be directly related to creative thinking (MC Fazn 1998).When employees are able to be creative in their fresh ideas and useful products , performance, service , or organization and procedures apply ( Oldham , 2002; cultivated and Gylvn 2004). This increases the possibility that such ideas Dygrayn staff to use ideas in their work . In addition, they developed these ideas and apply them in their work to develop other employees are transferred . So producing fully of fresh ideas , to the organization that is able to changing conditions , adapted and threats and opportunities to respond timely to grow and develop ( Nonaka 1991; Oldham 2002). Despite the changes and developments in the growing environmentalpackage of fresh ideas and therefore achieve development organizations will remain open . At some point, most people do not know how to increase your creativity ( Edward Dbvnv 1995).GeneralDefinition of creativity :Creation of the English word creation ( creativity ) create. ( To create ). Creative ( creative ). Derived.Create: to create meaning or is making . Terms of verbs in the English language in the fourteenth century .Creation: the meaning of the act or the act of creating . Entered the infinitive in English, was a fourteenth century .Creative: means having the power and ability to create a . These traits in the seventeenth century, the English. Really creative as well as new products and valuable to those who produce the product which implies ( Vyzbrg 1978) and creativity on the holder all of these derivatives .next. ( Sternberg , 1994 ) innovative word meaning is very broad and confusing . ( Dbvnv 1992), creativity is one of the most complex and mysterious human Bamlkrd issues . Especially in the management of modern organizations is more complex creations . ( Ford and Gyvya 1995) Lndbrg believes that creativity is very extensive and confusing literature and several scientific fields such as philosophy, art ,Literature , psychology , linguistics , management were involved in this field . The subjectsStated , the following definitions are offered numerous thinkers on creativity .Gzlyn _ 1952: the creative process of change and evolution that occurs in our mental life . This definition is the emphasis on creativity and innovation as a process of evolution is synonymous with the opening . Objection to this definition ( of the creative and change ) , but any change that alters any creativity is creativity . For example : If your organization 's product or service to generate new creative Khasl is leading to changes and developments within the organization and outside the organization. But the injured with other organizations to produce imitation and copying of this product may cause some changes to be creative and that creativity is not the product .Frankel _ 1955: Creativity can affect tangible , intangible , or service that a person thought to be causing others to make sense of life. ( Schultz, 1977) that this definition focuses on creative output and outcome .Forum _ 1955: Creativity is what makes people passive and random nature of existence beyond the feeling of freedom and accordingly to achieve the goal .From the perspective of the two ways we can look beyond the passive life :2_ desire for destruction : the destruction of the natural human desire to transcend its roots and most destructive way of life is passive . This desire leads to suffering .Accordingly, it can be inferred that human beings are divided into two general categories :A - passive people : those who hold that nature determines their fate and othersB - active : People who are active interaction with nature . As mentioned, these individuals are divided into two categories: creative and destructive .From this perspective , organizations can be said of the three passive ( rehash the process of doing things ) People devastated ( independent , purposeful but destructive ) and creative people ( who directed , independent , productive and healthy ) are met . Thus preparing the ground for creativity should be noted that the output of this tiny Destroyer ( ideas, products , tasks and activities ) that are being made ​​new criteria but according to the philosophy and values ​​of not worthwhile .Maslow _ 1962 states that an organization can learn from one merchant to be creative activities . As an athlete, I learned that an attacker can effectively produce a product or writing a poem and is the creative expression of all these activities . A tendency toward greater creativity , perception and attitudes of mental health and related practices created in response to the art world . So is everyone in every job that can show your creativity . ( Schultz 1977)._ Kaiser 1968 with an emphasis on creative output , use mental abilities to produce creativity as a concept or idea . This definition emphasizes the subjective nature of the creative process and is the creative outlet .Mabyl _ 1988: Creativity expert and Harvard professor says creativity is the production of new and useful ideas by an individual or a small group of people who work together . Creativity can be defined as consisting of three elements in other activities related skills , creative thinking skills , and intrinsic motivation is . And all three components of the affected environment knows .Given the multiple definitions of content and expression of creativity from different authors are summarized in the following table : 

One of the most important topics that can be expressed in terms of the origin Creativity What is creativity ? Accordingly, the present chapter examines the most important resources are the source of creativity from the perspective of experts .1 - Subjective information :For example, the abstract idea of interacting with the seats up to create what we call a chair . Such are the source of all material things, so we 're aware of what we experience is not the seat of a chair or a tree or trees in an absolute sense . Everyone has a thorough knowledge of all the thoughts in their minds that they have to make the mind a picture of the world. All new ideas based on knowledge and experiences that remind us of the Holy Spirit that is beyond the heavens .Following Plato , philosophers such as René Descartes and Immanuel Kant that the mind is the source of new ideas .2 - Sensory Information :Aristotle was a student of Plato , who was just beginning his views but later rose to oppose them . In contrast to Plato , Aristotle believed that the source of new ideas that sensory information through the five senses through experience and interaction with the environment can be achieved . Philosophers such as Aristotle, Hobbes and Berkeley follows that sensory information originating new ideas and experience. ( Hrgnhan and Olson 1993).3 - Conflict:Sigmund Freud, the two primary process thinking secondary process thinking or conscious or unconscious named . Creativity is therefore reduces anxiety caused by the conflict . Yet the psychoanalytic perspective can be concluded:A - creative source of conflict within the particular person is unconscious .B - the production of unconscious and conscious ideas and novel solutions and new ideas to make it operational .C - generate new ideas and implement them to reduce the anxiety caused by the conflict . ( Mine Amiri , creativity , 1386 )4 - Afradsalm and healthy environment :Humanistic psychologists such as Maslow , Rogers forum and believe that creativity occurs when there is no conflict within the person and the environment is provided . ( Akaf and Vrgara 1981 )5 - Genetics :From some perspectives , including Guilford , creativity is a natural talent that can appear in a favorable environment . But the talent level is dependent on genetic characteristics .6 - Innocence and mistake :Dbvnv major resources knows confused innocence and creativity . It is natural that when entering a new area , you should read everything about it Hvh . If you do not do this you can not use the experiences of others , and by the time you 're wasting duplication clothing 9 . I 've read all the readings will not be other beginners in the study of existing concepts and may try to bring you disagree with these concepts and perceptions and even to go in opposite directions .read more of his personal worth and Mjdada stopped reading and check their ideas and extend them .the unit is organized , and how to deal with the possibility of innocence just will not exist . Organizations to benefit from the creativity of their innocence from people outside the organization , hiring new employees and job rotation are used . It is believed to be the source of errors for creativity Dbvnv errors, anomalies , and things have gone wrong K·hkh course , have often resulted in the emergence of new ideas and insights . This is the event we are out of the bounds of reasonableness .7 - place :Some experts believe that there is a source of creative works . For example, Campbell ( 1960 ) and Saymvnstvn ( 1988) Influence of the accident and the writings of William James's theory implies that the source of innovative ideas and the process of Darwinian natural selection and random random uncontrollable arises. Fleming's accidental discovery of such ratios was due to medical advances .8 - Knowledge of recent works :Pytrdrakr (1991 ) provides a more targeted search creativity is the source of creativity . These resources can be in the form of unexpected events , conflicts , needs, processes , changes in industry, market changes , mass changes , changes in perception and the development of new knowledge divided.Result of this material can be summarized in the following points :know the man . means that some of the origins of individual creativity and some of them are environmental .