and the scope of its audience , target markets , identify local and overseas competitors , their strengths and weaknesses , and capacity utilization or exploitation ( potential and actual ) , threats and opportunities , can be found with regard to the limited financial resourcesfinds.
must choose the correct way .in this way the stereotype of what the movement and to avoid costly today, our country grew increasingly fast-changing applications environments Abzarhaytblyghaty real and virtual jockeying the observing the corporate a Find developments economic, Social , political industrial technological , and equip themselves to respond to volatility and rapid changes in the national and international requirements. Obviously do proper planning and professional development based on the needs and goals of a campaign , the targeted planning and cost control , preventing movement of parallel and not close to the goals of increasing coverage and umbrella more expedient to protect the interests of the company makes money , so do careful planning and implementation of professional programs and of the consumers and ad could demandants goods and services and the audience to buy and use products and persuading convinced and firm in their sales and marketing goals that ultimately achieving productivity and profitability is good and acceptable , can help .Some predictable promotional purposes include:- The introduction of a brand name or company , or association and its persistence over many years of production and economic activity .- Enhance the prestige of the authorities and decision -makers in economic and social prestige among the people and general audiences .- Maintain the current market share and to increase the share of domestic and overseas markets .
- Make sure consumer products , wholesale buyers and Companies Agency ( strengthening the sales network ).- A dumping ground for doing advertising and information for economic dumping competitors.- Make sure to attract domestic and foreign investment .2 - To strengthen cooperation and increase their motivation, collaboration and more .- Creating growth and ensure economic stability and growth in the company between the shareholders and owners , and decision makers .Company Advertising Programs :When the campaigns of the three programs of short , medium and long term, we want to share .moving .- The long-term plan beyond one year and are usually between 2 to 5 years , with the changing taste of the audience target markets , target markets and are looking to build in other words , long-term plans and development goals and targets Bazargshayy respective companies with market share increasing over time , competitors in the target market outputs are driven to seek to monopolize the market as possible .Promotional tools :Before the advertising tools , integrated to form a council or committee of any company or firm policies promotions of managers and experts from various departments including : marketing, sales , administrative support , communication , executive , export , servicesthe implementation of policies, advertising and information .Some of these advertising tools that can short and medium term scheduling programs used include:- Visual media ( TV and radio ) : Construction Trailer TV and radio captioned television , cinema advertising , advertising spaces using series of short documentaries and reportage advertisements and broadcast media production of the voice network Vision of the Islamic Republic of Iran , and different radio network - the TV world .
- News and press : The news and information with an impressive coverage of high-speed data transfer and the flow generated by the operation .
short sections of tenders or auctions listed company and company reports daily webpage visitors ..- Identify and bridge Billboard advertising panel and right on the highways, roads and streets that need the company of choice for effective outdoor advertising , bus advertising banners and taxis clogging and sometimes benefit from the company's announcement on the main streets , especially on routes the target audience of people , mostly those who travel and commute .entrepreneurship for families and individuals .- Tours Visit the company anticipated , and the reception from audiences and target groups ( people with influence and related products sales company).- Sales and distribution network meetings and conferences and workshops (work shop) these requirements .- Participation in promotions of various sports fields , especially in sports such as football games and see player names and brands may participate in a nationwide television networks is high.- Providing appropriate and effective promotional gifts ( to prevent spoilage and splurge ) and means giving gifts that are effective and appropriate for the audience .- Participation in exhibitions , conferences and seminars related to the operation and provision of appropriate advertising space on these sites .- Forecasts and create a perfect and beautiful view from outer space, the company is exposed to public view .
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