Creativity and Productivity

Introductionin the environment are increasing day by Mbtkrv creative and innovative group or an individual struggling with the problems identified and the solutions they Myjvynd .Vtaly grown to be the Gvhrkhdadady .Mg creativity is inherent in human existence has been deposited . Manifestation of the divine creation of man ( Motahari ). Creativity in all areas of life and health for the mind and spirit is essential . If people are caught up in today's world order will be destroyed repetitive and mechanical . Most civilizations that have been destroyed , not only by external threats, but mainly due to the decline of creativity has been repeated and repeated . ( Creativity . Amiri 1386 .) Can be confidently claimed that none of the complex human problems would be solved at any place and any time Bvdmgr Btvanndba the people that are constantly being developed to treat realities faced by the creative ( Bohm 0.1998 ). Vasas of fact , developing creativity . Despite a long history of innovation in the organization of human life due to the recent dramatic changes in the speed of technology ,

global competition , and continued economic uncertainty have discovered that a key source of competitive environment and the survival of the environment in which creativity Drmhsvlat form new ideas and services appear to be directly related to creative thinking (MC Fazn 1998).When employees are able to be creative in their fresh ideas and useful products , performance, service , or organization and procedures apply ( Oldham , 2002; cultivated and Gylvn 2004). This increases the possibility that such ideas Dygrayn staff to use ideas in their work . In addition, they developed these ideas and apply them in their work to develop other employees are transferred . So producing fully of fresh ideas , to the organization that is able to changing conditions , adapted and threats and opportunities to respond timely to grow and develop ( Nonaka 1991; Oldham 2002). Despite the changes and developments in the growing environmentalpackage of fresh ideas and therefore achieve development organizations will remain open . At some point, most people do not know how to increase your creativity ( Edward Dbvnv 1995).GeneralDefinition of creativity :Creation of the English word creation ( creativity ) create. ( To create ). Creative ( creative ). Derived.Create: to create meaning or is making . Terms of verbs in the English language in the fourteenth century .Creation: the meaning of the act or the act of creating . Entered the infinitive in English, was a fourteenth century .Creative: means having the power and ability to create a . These traits in the seventeenth century, the English. Really creative as well as new products and valuable to those who produce the product which implies ( Vyzbrg 1978) and creativity on the holder all of these derivatives .next. ( Sternberg , 1994 ) innovative word meaning is very broad and confusing . ( Dbvnv 1992), creativity is one of the most complex and mysterious human Bamlkrd issues . Especially in the management of modern organizations is more complex creations . ( Ford and Gyvya 1995) Lndbrg believes that creativity is very extensive and confusing literature and several scientific fields such as philosophy, art ,Literature , psychology , linguistics , management were involved in this field . The subjectsStated , the following definitions are offered numerous thinkers on creativity .Gzlyn _ 1952: the creative process of change and evolution that occurs in our mental life . This definition is the emphasis on creativity and innovation as a process of evolution is synonymous with the opening . Objection to this definition ( of the creative and change ) , but any change that alters any creativity is creativity . For example : If your organization 's product or service to generate new creative Khasl is leading to changes and developments within the organization and outside the organization. But the injured with other organizations to produce imitation and copying of this product may cause some changes to be creative and that creativity is not the product .Frankel _ 1955: Creativity can affect tangible , intangible , or service that a person thought to be causing others to make sense of life. ( Schultz, 1977) that this definition focuses on creative output and outcome .Forum _ 1955: Creativity is what makes people passive and random nature of existence beyond the feeling of freedom and accordingly to achieve the goal .From the perspective of the two ways we can look beyond the passive life :2_ desire for destruction : the destruction of the natural human desire to transcend its roots and most destructive way of life is passive . This desire leads to suffering .Accordingly, it can be inferred that human beings are divided into two general categories :A - passive people : those who hold that nature determines their fate and othersB - active : People who are active interaction with nature . As mentioned, these individuals are divided into two categories: creative and destructive .From this perspective , organizations can be said of the three passive ( rehash the process of doing things ) People devastated ( independent , purposeful but destructive ) and creative people ( who directed , independent , productive and healthy ) are met . Thus preparing the ground for creativity should be noted that the output of this tiny Destroyer ( ideas, products , tasks and activities ) that are being made ​​new criteria but according to the philosophy and values ​​of not worthwhile .Maslow _ 1962 states that an organization can learn from one merchant to be creative activities . As an athlete, I learned that an attacker can effectively produce a product or writing a poem and is the creative expression of all these activities . A tendency toward greater creativity , perception and attitudes of mental health and related practices created in response to the art world . So is everyone in every job that can show your creativity . ( Schultz 1977)._ Kaiser 1968 with an emphasis on creative output , use mental abilities to produce creativity as a concept or idea . This definition emphasizes the subjective nature of the creative process and is the creative outlet .Mabyl _ 1988: Creativity expert and Harvard professor says creativity is the production of new and useful ideas by an individual or a small group of people who work together . Creativity can be defined as consisting of three elements in other activities related skills , creative thinking skills , and intrinsic motivation is . And all three components of the affected environment knows .Given the multiple definitions of content and expression of creativity from different authors are summarized in the following table : 

One of the most important topics that can be expressed in terms of the origin Creativity What is creativity ? Accordingly, the present chapter examines the most important resources are the source of creativity from the perspective of experts .1 - Subjective information :For example, the abstract idea of interacting with the seats up to create what we call a chair . Such are the source of all material things, so we 're aware of what we experience is not the seat of a chair or a tree or trees in an absolute sense . Everyone has a thorough knowledge of all the thoughts in their minds that they have to make the mind a picture of the world. All new ideas based on knowledge and experiences that remind us of the Holy Spirit that is beyond the heavens .Following Plato , philosophers such as René Descartes and Immanuel Kant that the mind is the source of new ideas .2 - Sensory Information :Aristotle was a student of Plato , who was just beginning his views but later rose to oppose them . In contrast to Plato , Aristotle believed that the source of new ideas that sensory information through the five senses through experience and interaction with the environment can be achieved . Philosophers such as Aristotle, Hobbes and Berkeley follows that sensory information originating new ideas and experience. ( Hrgnhan and Olson 1993).3 - Conflict:Sigmund Freud, the two primary process thinking secondary process thinking or conscious or unconscious named . Creativity is therefore reduces anxiety caused by the conflict . Yet the psychoanalytic perspective can be concluded:A - creative source of conflict within the particular person is unconscious .B - the production of unconscious and conscious ideas and novel solutions and new ideas to make it operational .C - generate new ideas and implement them to reduce the anxiety caused by the conflict . ( Mine Amiri , creativity , 1386 )4 - Afradsalm and healthy environment :Humanistic psychologists such as Maslow , Rogers forum and believe that creativity occurs when there is no conflict within the person and the environment is provided . ( Akaf and Vrgara 1981 )5 - Genetics :From some perspectives , including Guilford , creativity is a natural talent that can appear in a favorable environment . But the talent level is dependent on genetic characteristics .6 - Innocence and mistake :Dbvnv major resources knows confused innocence and creativity . It is natural that when entering a new area , you should read everything about it Hvh . If you do not do this you can not use the experiences of others , and by the time you 're wasting duplication clothing 9 . I 've read all the readings will not be other beginners in the study of existing concepts and may try to bring you disagree with these concepts and perceptions and even to go in opposite directions .read more of his personal worth and Mjdada stopped reading and check their ideas and extend them .the unit is organized , and how to deal with the possibility of innocence just will not exist . Organizations to benefit from the creativity of their innocence from people outside the organization , hiring new employees and job rotation are used . It is believed to be the source of errors for creativity Dbvnv errors, anomalies , and things have gone wrong K·hkh course , have often resulted in the emergence of new ideas and insights . This is the event we are out of the bounds of reasonableness .7 - place :Some experts believe that there is a source of creative works . For example, Campbell ( 1960 ) and Saymvnstvn ( 1988) Influence of the accident and the writings of William James's theory implies that the source of innovative ideas and the process of Darwinian natural selection and random random uncontrollable arises. Fleming's accidental discovery of such ratios was due to medical advances .8 - Knowledge of recent works :Pytrdrakr (1991 ) provides a more targeted search creativity is the source of creativity . These resources can be in the form of unexpected events , conflicts , needs, processes , changes in industry, market changes , mass changes , changes in perception and the development of new knowledge divided.Result of this material can be summarized in the following points :know the man . means that some of the origins of individual creativity and some of them are environmental .

Effective promotion of businesses and economic goals.

and the scope of its audience , target markets , identify local and overseas competitors , their strengths and weaknesses , and capacity utilization or exploitation ( potential and actual ) , threats and opportunities , can be found with regard to the limited financial resourcesfinds.
must choose the correct way .in this way the stereotype of what the movement and to avoid costly today, our country grew increasingly fast-changing applications environments Abzarhaytblyghaty real and virtual jockeying the observing the corporate a Find developments economic, Social , political industrial technological , and equip themselves to respond to volatility and rapid changes in the national and international requirements. Obviously do proper planning and professional development based on the needs and goals of a campaign , the targeted planning and cost control , preventing movement of parallel and not close to the goals of increasing coverage and umbrella more expedient to protect the interests of the company makes money , so do careful planning and implementation of professional programs and of the consumers and ad could demandants goods and services and the audience to buy and use products and persuading convinced and firm in their sales and marketing goals that ultimately achieving productivity and profitability is good and acceptable , can help .Some predictable promotional purposes include:- The introduction of a brand name or company , or association and its persistence over many years of production and economic activity .- Enhance the prestige of the authorities and decision -makers in economic and social prestige among the people and general audiences .- Maintain the current market share and to increase the share of domestic and overseas markets .

- Make sure consumer products , wholesale buyers and Companies Agency ( strengthening the sales network ).- A dumping ground for doing advertising and information for economic dumping competitors.- Make sure to attract domestic and foreign investment .2 - To strengthen cooperation and increase their motivation, collaboration and more .- Creating growth and ensure economic stability and growth in the company between the shareholders and owners , and decision makers .Company Advertising Programs :When the campaigns of the three programs of short , medium and long term, we want to share .moving .- The long-term plan beyond one year and are usually between 2 to 5 years , with the changing taste of the audience target markets , target markets and are looking to build in other words , long-term plans and development goals and targets Bazargshayy respective companies with market share increasing over time , competitors in the target market outputs are driven to seek to monopolize the market as possible .Promotional tools :Before the advertising tools , integrated to form a council or committee of any company or firm policies promotions of managers and experts from various departments including : marketing, sales , administrative support , communication , executive , export , servicesthe implementation of policies, advertising and information .Some of these advertising tools that can short and medium term scheduling programs used include:- Visual media ( TV and radio ) : Construction Trailer TV and radio captioned television , cinema advertising , advertising spaces using series of short documentaries and reportage advertisements and broadcast media production of the voice network Vision of the Islamic Republic of Iran , and different radio network - the TV world .
- News and press : The news and information with an impressive coverage of high-speed data transfer and the flow generated by the operation .
 short sections of tenders or auctions listed company and company reports daily webpage visitors ..- Identify and bridge Billboard advertising panel and right on the highways, roads and streets that need the company of choice for effective outdoor advertising , bus advertising banners and taxis clogging and sometimes benefit from the company's announcement on the main streets , especially on routes the target audience of people , mostly those who travel and commute .entrepreneurship for families and individuals .- Tours Visit the company anticipated , and the reception from audiences and target groups ( people with influence and related products sales company).- Sales and distribution network meetings and conferences and workshops (work shop) these requirements .- Participation in promotions of various sports fields , especially in sports such as football games and see player names and brands may participate in a nationwide television networks is high.- Providing appropriate and effective promotional gifts ( to prevent spoilage and splurge ) and means giving gifts that are effective and appropriate for the audience .- Participation in exhibitions , conferences and seminars related to the operation and provision of appropriate advertising space on these sites .- Forecasts and create a perfect and beautiful view from outer space, the company is exposed to public view .

Week 07(Juxtaposition)

What is Juxtaposition? The arrangement of two or more ideas, characters, actions, settings, phrases, or words side-by-side or in similar narrative moments for the purpose of comparison, contrast, rhetorical effect, suspense, or character development.

Examples

1.Baby with a machine gun

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2.Animal with a machine gun 

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3.Animals with clothes on

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4.combine to animal

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or in photography also there many technique for juxtaposition 

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Analogy: Exercise:

Create a passage/writing that describe the concept of “Love”

My love your behavior is like chili 
when you are angry you become silly

you are spicy
I feel sweaty

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Create a passage/writing that describe the concept of “Life”

life is like chess! if you don't know how to play all like to teach you and when you learnt how to play all want to lose it...

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Create a passage/writing that describe the concept of “Happiness”

happiness is like time...always It will come and it will go...It will come and it will go...

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Create a passage/writing that describe the concept of “Man or Woman”

man(mortar) and woman (pestle) : by mortar and pestle it's used to make spice mixtures to get new spice ...man and woman mix together to have new relationship.

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Week 6(Mortar And Pestle)

(Use of mortar and pestle)

The mortar is a bowl, typically made of hard wood, ceramic or stone. The pestle is a heavy club-shaped object, the end of which is used for crushing and grinding.

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Traffic light?

Green light allows traffic to proceed in the direction denoted.

Orange/amber light denoting prepare to stop short of the intersection.

Red signal prohibits any traffic from proceeding.

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Downhill Skiing?

 Skiing is a recreational activity and competitive sport in which the participant attaches long runners or skis to boots or shoes on the feet and uses them to travel on top of snow.

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Week 5(Mind Map)

Mind Map:

A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a important key word or idea. Mind maps are used to  visualize, structure, and classify ideas, and as an aid to studying and organizing information, solving problems, making decisions, and writing.

Did you ever play the game of word association? Where someone will say a word and you have to say the first thing that comes into your head? This is how a mind map works. You start with a subject in the center and then add branches around it with words or categories on each one. So you could start with Plants in the center and add branches for each broad type of plant. Then another branch (or more) can come from each broad type. It is recommended to use color and pictures on your maps to help.

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There are two type of Mind Map:

. Logical Mind Map

     . Associated Mind Map

What is Logical Mind Map?

The Logical Mind Map is directly connected to stereotypes. This means that every word or image that is put within the mind map is directly related to the central subject through its links.

you to remember where each term is positioned on the page. Our brains remember pictures and colors better than words.

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What is Associated Mind Map?

Using an associated mind map we are able to generate random words and also show the links between words that seemingly have no connection.

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Week 4 (Si-o-Se Pol Bridge)

What traits made them creative?

 What environmental conditions existed?

 What was the process of creativity?

The Si-o-Se Pol Bridge goes from the Zayandeh Rud to Esfahan’s famous Chahar Bagh Boulevard with the Armenian neighborhood. This bridge is not only one of the oldest in Esfahan (built between 1591 and 1597 on the order of Shah Abbas. It was power environmental to Allah Verdi Khan to be promoted to shah) the sluices lend of bridge its name, for Si-o-Se Pol means the Bridge of 33 arches in Farsi. The Si-o-Se Pol is called as the Allah Verdi Khan Bridge. Allah Verdi Khan Georgian was caught within one of Shah Abbas’s Caucasus campaigns. He worked his way up to the position of commander in the Persian ghulam army and lastly he became the second most powerful man in the empire, after the shah.

Process of bridge: the lower level of 33 arches is surmounted by a second layer, with one arch above each of the pontoons and two arches above the lower single arch, giving it its name.

The bridge’s double-decker structure is built from the yellow brick and limestone masonry that is typical of Esfahan architecture. In the old days, when the bridge was a major thoroughfare full of carriages, farmers driving stock to store, and carts laden high with goods for the bazaar(shopping)), these side corridors intended as pedestrian area  where people on foot could be safer.

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Week 3(Assignment 2)

Topic: People what kind of environment, situation would make you to become a creative/inventive/innovative person???

According to topic I would like to write the thing I think is make a person creative/inventive/innovative...

• A person who has many careers in age of young for example Mechanical, Sewing ,Carpentry and etc …all of them together we make a person to invent something interesting I think creative person should have many ability to creative or invent wonderful thing. Parent should help their child to become a creative by helping them to achieve suitable career.

• Environment that a see person has many uneducated people around himself is one of the cause of being creative person. I have reason for my talk environment that have many uneducated people a person who is educated will be seen more  it can be in family, job, and society. They can improve in their work because expectations is high of them its makes them to improve their ability, work and in their life as well.

• I do believe force situation and afraid of thing like war also is make a person to invent an extraordinary thing to prove my claim I need to give an example. There are five Innovations from World War II which was evolution in technology.

1. RADAR and SONAR: The US Navy coined the acronym RADAR (Radio Detection and Ranging)SONAR (Sound Detection and Ranging) in 1940.

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2. Computers: The ENIAC (Electronic Numerical Integrator And Computer) computer, originally designed to calculate artillery firing tables for the US Army.

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3. Synthetic rubber: 1942 in Japan used rubber for tires, boots, practically every single thing soldiers, airmen, sailors and marines.

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4. Jet engines: The first working of jet engine was England but a couple years before the war and they didn’t invest much in the technology. The Germans, on the other hand, built the Messerschmitt Me 262 which became the first jet-powered fighter aircraft — the fastest, most advanced war plane at the time.

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5. Multi-track recording: multi-track audio recording system wasn't invented until years after the war.

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In end they are just five example of invented in WWII but they are more thing that invented in WWII including: vaccines and other medicine; logistical support; manufacturing, production and distribution, spying and espionage, communications, weaponry of all kinds.

People who was in World War II in situation of war invented fantastic thing to defend themselves...

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